{"id":83,"date":"2026-09-03T12:23:36","date_gmt":"2026-09-03T03:23:36","guid":{"rendered":"https:\/\/nonchisfashion.com\/apps\/note\/?p=83"},"modified":"2026-09-03T12:23:36","modified_gmt":"2026-09-03T03:23:36","slug":"colorme-gtm-cart-abandonment-ga4","status":"publish","type":"post","link":"https:\/\/nonchisfashion.com\/apps\/note\/2026\/09\/03\/colorme-gtm-cart-abandonment-ga4\/","title":{"rendered":"\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u300c\u304b\u3054\u843d\u3061\u7387\u300d\u3092GA4\u3067\u6e2c\u308b \u2015 \u30bf\u30b0\u7ba1\u7406 for GTM \u3067\u30ab\u30fc\u30c8\u753b\u9762\u306e\u96e2\u8131\u3092\u898b\u3048\u308b\u5316\u3059\u308b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u30da\u30fc\u30b8\u306f\u898b\u3089\u308c\u3066\u3044\u308b\u3002\u30ab\u30fc\u30c8\u306b\u3082\u5165\u3063\u3066\u3044\u308b\u3002\u305d\u308c\u306a\u306e\u306b\u58f2\u4e0a\u304c\u601d\u3063\u305f\u307b\u3069\u4f38\u3073\u306a\u3044\u3002\u305d\u3093\u306a\u3068\u304d\u3001\u3044\u3061\u3070\u3093\u77e5\u308a\u305f\u3044\u306e\u306f\u300c<strong>\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u4eba\u304c\u3001\u3069\u306e\u753b\u9762\u3067\u6d88\u3048\u305f\u306e\u304b<\/strong>\u300d\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3053\u308d\u304c\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u6a19\u6e96\u8a2d\u5b9a\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u3092\u5165\u308c\u305f\u3060\u3051\u3067\u306f\u3001\u3053\u306e\u554f\u3044\u306b\u7b54\u3048\u3089\u308c\u306a\u3044\u3002\u300c\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u300d\u3068\u300c\u8cb7\u3063\u305f\u300d\u306e<strong>\u9593<\/strong>\u304c\u3001\u307e\u308b\u3054\u3068\u7a7a\u767d\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u7a7a\u767d\u3092\u57cb\u3081\u308b\u306e\u304c\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u5411\u3051\u306e\u30a2\u30d7\u30ea\u300c<strong>\u30bf\u30b0\u7ba1\u7406 for GTM<\/strong>\u300d\u3067\u3042\u308b\u3002Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u30ab\u30fc\u30c8\u753b\u9762\u307e\u3067\u5c4a\u3051\u3089\u308c\u308b\u306e\u3067\u3001\u30ab\u30fc\u30c8\u306e4\u3064\u306e\u753b\u9762\u305d\u308c\u305e\u308c\u306bGA4\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u6253\u3066\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u624b\u9806\u3092\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u6574\u7406\u3059\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u304b\u3054\u843d\u3061\u7387\u3068\u306f\u4f55\u304b\u3001\u6a19\u6e96\u8a2d\u5b9a\u3067\u306f\u3069\u3053\u307e\u3067\u898b\u3048\u308b\u304b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u304b\u3054\u843d\u3061\u7387\u306f\u3001\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5165\u308c\u305f\u4eba\u306e\u3046\u3061\u3001\u8cfc\u5165\u305b\u305a\u306b\u96e2\u8131\u3057\u305f\u4eba\u306e\u5272\u5408\u3060\u3002\u5f0f\u306b\u3059\u308b\u3068\u300c1 \u2212 \u8cfc\u5165\u6570 \u00f7 \u30ab\u30fc\u30c8\u6295\u5165\u6570\u300d\u306b\u306a\u308b\u3002EC\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u5e73\u5747\u306f6\u301c7\u5272\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001<strong>\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u4eba\u306e\u5927\u534a\u306f\u8cb7\u308f\u306a\u3044<\/strong>\u306e\u304c\u666e\u901a\u3067\u3042\u308b\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u3053\u3053\u3092\u5c11\u3057\u6539\u5584\u3059\u308b\u3060\u3051\u3067\u58f2\u4e0a\u3078\u306e\u52b9\u304d\u304c\u5927\u304d\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306b\u306f\u7ba1\u7406\u753b\u9762\u306b\u300cGoogle Analytics e\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\u300d\u304c\u3042\u308a\u3001GA4\u306e\u6e2c\u5b9aID\u3092\u5165\u308c\u308b\u3060\u3051\u3067\u6b21\u306e3\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u53d6\u308c\u308b\uff08\u30ec\u30ae\u30e5\u30e9\u30fc\uff0f\u30e9\u30fc\u30b8\uff0f\u30d7\u30e9\u30c1\u30ca\uff0f\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u30a4\u30d9\u30f3\u30c8<\/th><th>\u610f\u5473<\/th><\/tr><\/thead><tbody><tr><td>view_item<\/td><td>\u5546\u54c1\u30da\u30fc\u30b8\u3092\u898b\u305f<\/td><\/tr><tr><td>add_to_cart<\/td><td>\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f<\/td><\/tr><tr><td>purchase<\/td><td>\u8cfc\u5165\u304c\u5b8c\u4e86\u3057\u305f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u3001\u6a19\u6e96\u8a2d\u5b9a\u3067\u3082\u300c\u304b\u3054\u843d\u3061\u7387\u305d\u306e\u3082\u306e\u300d\u306f add_to_cart \u3068 purchase \u306e\u6bd4\u3067\u51fa\u305b\u308b\u3002\u554f\u984c\u306f\u305d\u306e<strong>\u4e2d\u8eab<\/strong>\u3060\u3002\u30ab\u30fc\u30c8\u753b\u9762\u3067\u9001\u6599\u3092\u898b\u3066\u5e30\u3063\u305f\u306e\u304b\u3001\u4f4f\u6240\u5165\u529b\u304c\u9762\u5012\u3067\u5e30\u3063\u305f\u306e\u304b\u3001\u6700\u5f8c\u306e\u78ba\u8a8d\u753b\u9762\u3067\u8ff7\u3063\u3066\u5e30\u3063\u305f\u306e\u304b\u3002\u3053\u306e3\u3064\u306f\u6253\u3061\u624b\u304c\u307e\u3063\u305f\u304f\u9055\u3046\u306e\u306b\u3001\u6a19\u6e96\u8a2d\u5b9a\u3067\u306f\u533a\u5225\u3067\u304d\u306a\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30ab\u30fc\u30c8\u753b\u9762\u3060\u3051\u8a08\u6e2c\u3067\u304d\u306a\u3044\u306e\u304b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306eHTML\u30fbCSS\u306f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u7de8\u96c6\u3067\u81ea\u7531\u306b\u3044\u3058\u308c\u308b\u3002\u3057\u304b\u3057<strong>\u30ab\u30fc\u30c8\u753b\u9762\u306f\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u7406\u7531\u3067\u30bf\u30b0\u3092\u7f6e\u3051\u306a\u3044<\/strong>\u3002\u30d8\u30eb\u30d7\u306b\u3082\u3001\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u4ee5\u5916\u306e\u30ab\u30fc\u30c8\u30da\u30fc\u30b8\u306b\u306f\u30bf\u30b0\u3092\u8a2d\u7f6e\u3067\u304d\u306a\u3044\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u3002\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u3060\u3051\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bf\u30b0\u300d\u306e\u8a2d\u5b9a\u6b04\u304b\u3089\u5165\u308c\u3089\u308c\u308b\u304c\u3001\u305d\u306e\u624b\u524d\u306e\u753b\u9762\u306f\u624b\u304c\u5c4a\u304b\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30bf\u30b0\u7ba1\u7406 for GTM\u300d\u306f\u3001\u3053\u306e\u5236\u7d04\u3092\u30a2\u30d7\u30ea\u5074\u3067\u89e3\u6c7a\u3059\u308b\u3082\u306e\u3060\u3002GTM\u306e\u30b3\u30f3\u30c6\u30caID\u3092\u767b\u9332\u3059\u308b\u3068\u3001\u30a2\u30d7\u30ea\u304c\u30b3\u30f3\u30c6\u30ca\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u81ea\u52d5\u751f\u6210\u3057\u3066\u3001<strong>\u30b7\u30e7\u30c3\u30d7\u753b\u9762\u30fb\u30ab\u30fc\u30c8\u753b\u9762\u30fb\u8cfc\u5165\u5b8c\u4e86\u753b\u9762<\/strong>\u306e3\u7a2e\u985e\u306b\u914d\u4fe1\u3057\u3066\u304f\u308c\u308b\u3002\u3042\u3068\u306fGTM\u306e\u4e2d\u3067\u597d\u304d\u306a\u30bf\u30b0\u3092\u7d44\u3081\u3070\u3088\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u7528\u3067\u304d\u308b\u306e\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u306e\u307f\u3002\u30a2\u30d7\u30ea\u81ea\u4f53\u306e\u8ffd\u52a0\u6599\u91d1\u306f\u306a\u304f\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u304b\u3089\u8ffd\u52a0\u3059\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7528\u610f\u3059\u308b\u3082\u306e<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7 \u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u306e\u5951\u7d04<\/li><li>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\uff08\u7121\u6599\u3002\u300cGTM-\u300d\u3067\u59cb\u307e\u308bID\u304c\u767a\u884c\u3055\u308c\u308b\uff09<\/li><li>GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u6e2c\u5b9aID\uff08\u300cG-\u300d\u3067\u59cb\u307e\u308b\uff09<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">GTM\u3068GA4\u306e\u4f5c\u6210\u624b\u9806\u306fGoogle\u306e\u516c\u5f0f\u30d8\u30eb\u30d7\u306b\u4efb\u305b\u308b\u3002\u3053\u3053\u304b\u3089\u306f\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u56fa\u6709\u306e\u90e8\u5206\u3060\u3051\u3092\u66f8\u304f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1. \u30bf\u30b0\u7ba1\u7406 for GTM \u3092\u8a2d\u5b9a\u3059\u308b<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u300c\u30bf\u30b0\u7ba1\u7406 for GTM\u300d\u3092\u8ffd\u52a0\u3059\u308b<\/li><li>\u30a2\u30d7\u30ea\u7ba1\u7406\u753b\u9762\u306e\u300c\u521d\u671f\u8a2d\u5b9a\u300d\u306b\u3001GTM\u306e\u30b3\u30f3\u30c6\u30caID\uff08GTM-XXXXXXX\uff09\u3092\u767b\u9332\u3059\u308b<\/li><li>\u540c\u3058\u753b\u9762\u304b\u3089\u300c\u30b3\u30f3\u30c6\u30ca\u7528\u306eJSON\u30d5\u30a1\u30a4\u30eb\u300d\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/li><li>GTM\u3092\u958b\u304d\u3001\u300c\u7ba1\u7406\u300d\u2192\u300c\u30b3\u30f3\u30c6\u30ca\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u300d\u3067\u3001\u305d\u306eJSON\u30d5\u30a1\u30a4\u30eb\u3092\u53d6\u308a\u8fbc\u3080\u3002\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u306f\u300c\u65e2\u5b58\u300d\u3001\u30a4\u30f3\u30dd\u30fc\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u5fc5\u305a\u300c<strong>\u7d71\u5408<\/strong>\u300d\u3092\u9078\u3076<\/li><li>GTM\u306e\u53f3\u4e0a\u300c\u516c\u958b\u300d\u3092\u62bc\u3059<\/li><li>\u30a2\u30d7\u30ea\u7ba1\u7406\u753b\u9762\u306b\u623b\u308a\u3001\u300c\u30bf\u30b0\u306e\u8a2d\u7f6e\u753b\u9762\u3092\u9078\u629e\u300d\u3067<strong>\u30b7\u30e7\u30c3\u30d7\u753b\u9762\u30fb\u30ab\u30fc\u30c8\u753b\u9762\u30fb\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u306e3\u3064\u3059\u3079\u3066\u3092\u6709\u52b9<\/strong>\u306b\u3059\u308b<\/li><li>\u30b7\u30e7\u30c3\u30d7\u306e\u4efb\u610f\u306e\u30da\u30fc\u30b8\u3092\u958b\u304d\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u691c\u8a3c\u30c4\u30fc\u30eb\uff08\u53f3\u30af\u30ea\u30c3\u30af\u2192\u300c\u691c\u8a3c\u300d\uff09\u3067\u81ea\u5206\u306e\u30b3\u30f3\u30c6\u30caID\u304c\u5165\u3063\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">4\u756a\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u300c\u4e0a\u66f8\u304d\u300d\u3092\u9078\u3076\u3068\u3001<strong>\u305d\u308c\u307e\u3067GTM\u306b\u4f5c\u3063\u3066\u3042\u3063\u305f\u30bf\u30b0\u3084\u30c8\u30ea\u30ac\u30fc\u304c\u3059\u3079\u3066\u6d88\u3048\u308b<\/strong>\u3002\u3059\u3067\u306bGTM\u3092\u5e83\u544a\u8a08\u6e2c\u306a\u3069\u3067\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u7279\u306b\u6c17\u3092\u3064\u3051\u305f\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306eJSON\u30d5\u30a1\u30a4\u30eb\u306b\u306f\u3001\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u753b\u9762\u306b\u5408\u308f\u305b\u305f\u30c8\u30ea\u30ac\u30fc\u3068\u3001\u30ab\u30fc\u30c8\u5185\u306e\u5546\u54c1\u60c5\u5831\u3084\u9867\u5ba2ID\u3092\u6271\u3046\u5909\u6570\u304c\u3042\u3089\u304b\u3058\u3081\u5165\u3063\u3066\u3044\u308b\u3002\u4eca\u56de\u306e\u304b\u3054\u843d\u3061\u8a08\u6e2c\u3067\u306f\u30c8\u30ea\u30ac\u30fc\u3092\u81ea\u5206\u3067\u4f5c\u308b\u306e\u3067\u5909\u6570\u306f\u4f7f\u308f\u306a\u3044\u304c\u3001\u5f8c\u3067\u300c\u30ab\u30fc\u30c8\u306b\u5165\u3063\u3066\u3044\u308b\u5546\u54c1\u540d\u3082\u9001\u308a\u305f\u3044\u300d\u3068\u306a\u3063\u305f\u3068\u304d\u306b\u5f79\u7acb\u3064\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2. \u30ab\u30fc\u30c8\u306e4\u3064\u306e\u753b\u9762\u3092\u77e5\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u30ab\u30fc\u30c8\u306f\u3001\u6b21\u306e4\u3064\u306e\u753b\u9762\u3067\u3067\u304d\u3066\u3044\u308b\u3002URL\u306e\u30d1\u30b9\u3067\u898b\u5206\u3051\u3089\u308c\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u753b\u9762<\/th><th>URL\u306b\u542b\u307e\u308c\u308b\u6587\u5b57\u5217<\/th><th>\u9001\u308bGA4\u30a4\u30d9\u30f3\u30c8\u540d<\/th><th>\u3053\u3053\u3067\u96e2\u8131\u3059\u308b\u4eba\u306e\u4eee\u8aac<\/th><\/tr><\/thead><tbody><tr><td>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\uff08\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u76f4\u5f8c\uff09<\/td><td>\/cart\/<\/td><td>begin_checkout<\/td><td>\u9001\u6599\u3084\u5408\u8a08\u91d1\u984d\u3092\u898b\u3066\u8ca0\u62c5\u306b\u611f\u3058\u305f<\/td><\/tr><tr><td>\u304a\u5ba2\u69d8\u60c5\u5831\u30fb\u914d\u9001\u30fb\u652f\u6255\u3044\u65b9\u6cd5\u306e\u5165\u529b<\/td><td>\/cart\/checkout<\/td><td>add_shipping_info<\/td><td>\u5165\u529b\u304c\u9762\u5012\u3001\u4f7f\u3044\u305f\u3044\u652f\u6255\u3044\u65b9\u6cd5\u304c\u306a\u3044<\/td><\/tr><tr><td>\u6ce8\u6587\u78ba\u8a8d<\/td><td>\/cart\/checkout-confirm<\/td><td>checkout_confirm\uff08\u72ec\u81ea\uff09<\/td><td>\u6700\u5f8c\u306b\u305f\u3081\u3089\u3063\u305f\u3001\u5185\u5bb9\u306b\u4e0d\u5b89\u304c\u3042\u3063\u305f<\/td><\/tr><tr><td>\u8cfc\u5165\u5b8c\u4e86<\/td><td>\/cart\/checkout-complete<\/td><td>purchase\uff08\u5f8c\u8ff0\u306e\u6ce8\u610f\u3042\u308a\uff09<\/td><td>\u3053\u3053\u306b\u6765\u305f\u4eba\u306f\u8cb7\u3063\u305f\u4eba<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">begin_checkout\u3001add_shipping_info\u3001purchase \u306fGA4\u304c\u300c\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u540d\u524d\u3092\u6c7a\u3081\u3066\u3044\u308b\u3082\u306e\u3060\u3002\u3053\u306e\u540d\u524d\u3092\u4f7f\u3063\u3066\u304a\u304f\u3068\u3001GA4\u306e\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u81ea\u52d5\u7684\u306b\u96c6\u8a08\u5bfe\u8c61\u306b\u306a\u308b\u3002\u6ce8\u6587\u78ba\u8a8d\u753b\u9762\u306b\u306f\u8a72\u5f53\u3059\u308b\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u304c\u306a\u3044\u306e\u3067\u3001checkout_confirm \u3068\u3044\u3046\u72ec\u81ea\u306e\u540d\u524d\u306b\u3059\u308b\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u306f<strong>\u534a\u89d2\u82f1\u6570\u5b57\u3068\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2<\/strong>\u3067\u4ed8\u3051\u308b\u3002\u65e5\u672c\u8a9e\u306e\u540d\u524d\u306fGA4\u5074\u3067\u6b63\u3057\u304f\u6271\u308f\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30fc\u30c8\u753b\u9762\u306f\u300c\u30da\u30fc\u30b8\u304c\u5207\u308a\u66ff\u308f\u3089\u306a\u3044\u300d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304c\u6700\u5927\u306e\u3064\u307e\u305a\u304d\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u3002\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u30ab\u30fc\u30c8\u306f\u3001\/cart\/ \u306b\u5165\u3063\u305f\u3042\u3068\u3001\u5165\u529b\u753b\u9762\u3084\u78ba\u8a8d\u753b\u9762\u306b\u9032\u3093\u3067\u3082<strong>\u30d6\u30e9\u30a6\u30b6\u4e0a\u3067\u306f\u30da\u30fc\u30b8\u3092\u8aad\u307f\u8fbc\u307f\u76f4\u3057\u3066\u3044\u306a\u3044<\/strong>\u3002\u753b\u9762\u306e\u4e2d\u8eab\u3060\u3051\u304c\u66f8\u304d\u63db\u308f\u308b\u3001\u3044\u308f\u3086\u308b\u30b7\u30f3\u30b0\u30eb\u30da\u30fc\u30b8\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4f5c\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u305f\u3081GTM\u306e\u666e\u901a\u306e\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u30c8\u30ea\u30ac\u30fc\u306f\u3001\/cart\/ \u306b\u5165\u3063\u305f\u77ac\u9593\u3068\u3001\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\uff08\u3053\u3053\u306f\u8aad\u307f\u8fbc\u307f\u76f4\u3057\u304c\u8d77\u304d\u308b\uff09\u3067\u3057\u304b\u52d5\u304b\u306a\u3044\u3002\u9014\u4e2d\u306e\u5165\u529b\u753b\u9762\u3068\u78ba\u8a8d\u753b\u9762\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3067\u306f\u62fe\u3048\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u308f\u308a\u306b\u4f7f\u3046\u306e\u304c\u3001\u30bf\u30b0\u7ba1\u7406 for GTM \u304c\u753b\u9762\u306e\u5207\u308a\u66ff\u308f\u308a\u3054\u3068\u306b\u901a\u77e5\u3057\u3066\u304f\u308c\u308b <strong>virtualPageView<\/strong> \u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3060\u3002GTM\u3067\u306f\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u300d\u30c8\u30ea\u30ac\u30fc\u3067\u3053\u306e\u540d\u524d\u3092\u6307\u5b9a\u3057\u3001URL\u306e\u6761\u4ef6\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3002\u30d8\u30eb\u30d7\u3067\u3082\u300c\u30ab\u30fc\u30c8\u753b\u9762\u3092\u3059\u3079\u3066\u8a08\u6e2c\u3059\u308b\u306b\u306f\u3001\u30ab\u30fc\u30c8\u753b\u9762\u306e\u30c8\u30ea\u30ac\u30fc\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u9077\u79fb\u6642\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u4f75\u305b\u3066\u8a2d\u5b9a\u3059\u308b\u300d\u3068\u6848\u5185\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u3053\u306e\u4e8b\u60c5\u306b\u3088\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3. GTM\u3067\u30c8\u30ea\u30ac\u30fc\u3068\u30bf\u30b0\u3092\u4f5c\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u30c8\u30ea\u30ac\u30fc\u30924\u672c\u4f5c\u308b\u3002\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u2192\u300c\u65b0\u898f\u300d\u304b\u3089\u3001\u6b21\u306e\u8a2d\u5b9a\u30671\u672c\u305a\u3064\u4fdd\u5b58\u3059\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u30c8\u30ea\u30ac\u30fc\u540d\uff08\u4efb\u610f\uff09<\/th><th>\u30c8\u30ea\u30ac\u30fc\u306e\u7a2e\u985e<\/th><th>\u767a\u751f\u5834\u6240<\/th><th>\u6761\u4ef6<\/th><\/tr><\/thead><tbody><tr><td>\u30ab\u30fc\u30c8\u753b\u9762<\/td><td>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/td><td>\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/td><td>Page URL\u3000\u542b\u3080\u3000\/cart\/<\/td><\/tr><tr><td>\u5165\u529b\u753b\u9762<\/td><td>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08\u30a4\u30d9\u30f3\u30c8\u540d virtualPageView\uff09<\/td><td>\u4e00\u90e8\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/td><td>Page URL\u3000\u542b\u3080\u3000\/cart\/checkout<\/td><\/tr><tr><td>\u6ce8\u6587\u78ba\u8a8d\u753b\u9762<\/td><td>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08\u30a4\u30d9\u30f3\u30c8\u540d virtualPageView\uff09<\/td><td>\u4e00\u90e8\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/td><td>Page URL\u3000\u542b\u3080\u3000\/cart\/checkout-confirm<\/td><\/tr><tr><td>\u8cfc\u5165\u5b8c\u4e86\u753b\u9762<\/td><td>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/td><td>\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/td><td>Page URL\u3000\u542b\u3080\u3000\/cart\/checkout-complete<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-01-trigger-cart.webp\" alt=\"GTM\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u753b\u9762\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001Page URL \u542b\u3080 \/cart\/\" class=\"wp-image-84\" width=\"1256\" height=\"730\" srcset=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-01-trigger-cart.webp 1256w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-01-trigger-cart-300x174.webp 300w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-01-trigger-cart-1024x595.webp 1024w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-01-trigger-cart-768x446.webp 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" \/><figcaption class=\"wp-block-image__caption\">\u300c\u30ab\u30fc\u30c8\u753b\u9762\u300d\u30c8\u30ea\u30ac\u30fc\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3067\u3001Page URL \u306b \/cart\/ \u3092\u542b\u3080\u6761\u4ef6\u306b\u3059\u308b<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-02-trigger-checkout.webp\" alt=\"GTM\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u753b\u9762\u3002\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8 virtualPageView\u3001Page URL \u542b\u3080 \/cart\/checkout\" class=\"wp-image-85\" width=\"1256\" height=\"662\" srcset=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-02-trigger-checkout.webp 1256w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-02-trigger-checkout-300x158.webp 300w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-02-trigger-checkout-1024x540.webp 1024w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-02-trigger-checkout-768x405.webp 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" \/><figcaption class=\"wp-block-image__caption\">\u300c\u5165\u529b\u753b\u9762\u300d\u30c8\u30ea\u30ac\u30fc\u3002\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8 virtualPageView \u306b\u3001Page URL \u304c \/cart\/checkout \u3092\u542b\u3080\u6761\u4ef6\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-03-trigger-complete.webp\" alt=\"GTM\u30c8\u30ea\u30ac\u30fc\u8a2d\u5b9a\u753b\u9762\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001Page URL \u542b\u3080 \/cart\/checkout-complete\" class=\"wp-image-86\" width=\"1256\" height=\"702\" srcset=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-03-trigger-complete.webp 1256w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-03-trigger-complete-300x168.webp 300w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-03-trigger-complete-1024x572.webp 1024w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-03-trigger-complete-768x429.webp 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" \/><figcaption class=\"wp-block-image__caption\">\u300c\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u300d\u30c8\u30ea\u30ac\u30fc\u3002\u3053\u306e\u753b\u9762\u306f\u8aad\u307f\u8fbc\u307f\u76f4\u3057\u304c\u8d77\u304d\u308b\u306e\u3067\u3001\u3075\u3064\u3046\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3067\u3088\u3044<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\/cart\/checkout\u300d\u3068\u3044\u3046\u6761\u4ef6\u306f\u300c\/cart\/checkout-confirm\u300d\u3084\u300c\/cart\/checkout-complete\u300d\u306b\u3082\u4e00\u81f4\u3057\u3066\u3057\u307e\u3046\u70b9\u306b\u6ce8\u610f\u3059\u308b\u3002\u5165\u529b\u753b\u9762\u306e\u30c8\u30ea\u30ac\u30fc\u304c\u78ba\u8a8d\u753b\u9762\u3067\u3082\u52d5\u304f\u306e\u3092\u907f\u3051\u305f\u3044\u306a\u3089\u3001\u300cPage URL\u3000\u542b\u3080\u3000\/cart\/checkout\u300d\u306b\u52a0\u3048\u3066\u300cPage URL\u3000\u542b\u307e\u306a\u3044\u3000\/cart\/checkout-\u300d\u3068\u3044\u3046\u6761\u4ef6\u3092\u8db3\u3057\u3066\u304a\u304f\u3068\u5b89\u5168\u3060\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u30bf\u30b0\u30924\u672c\u4f5c\u308b\u3002\u300c\u30bf\u30b0\u300d\u2192\u300c\u65b0\u898f\u300d\u3067\u3001\u30bf\u30b0\u306e\u7a2e\u985e\u306f\u300c<strong>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9: GA4 \u30a4\u30d9\u30f3\u30c8<\/strong>\u300d\u3092\u9078\u3073\u3001\u6e2c\u5b9aID\u306b\u81ea\u5206\u306e\u300cG-\u300d\u306eID\u3092\u5165\u308c\u308b\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30c8\u30ea\u30ac\u30fc\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3053\u3046\u306a\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u30bf\u30b0\u540d\uff08\u4efb\u610f\uff09<\/th><th>\u30a4\u30d9\u30f3\u30c8\u540d<\/th><th>\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc<\/th><\/tr><\/thead><tbody><tr><td>GA4 \u30ab\u30fc\u30c8<\/td><td>begin_checkout<\/td><td>\u30ab\u30fc\u30c8\u753b\u9762<\/td><\/tr><tr><td>GA4 \u5165\u529b<\/td><td>add_shipping_info<\/td><td>\u5165\u529b\u753b\u9762<\/td><\/tr><tr><td>GA4 \u6ce8\u6587\u78ba\u8a8d<\/td><td>checkout_confirm<\/td><td>\u6ce8\u6587\u78ba\u8a8d\u753b\u9762<\/td><\/tr><tr><td>GA4 \u8cfc\u5165\u5b8c\u4e86<\/td><td>purchase\uff08\u307e\u305f\u306f checkout_complete\uff09<\/td><td>\u8cfc\u5165\u5b8c\u4e86\u753b\u9762<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-04-tag-add-shipping-info.webp\" alt=\"GTM\u30bf\u30b0\u8a2d\u5b9a\u753b\u9762\u3002GA4\u30a4\u30d9\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u540d add_shipping_info\u3001\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc virtualPageView\uff08\/cart\/checkout\uff09\" class=\"wp-image-87\" width=\"1256\" height=\"862\" srcset=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-04-tag-add-shipping-info.webp 1256w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-04-tag-add-shipping-info-300x206.webp 300w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-04-tag-add-shipping-info-1024x703.webp 1024w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-04-tag-add-shipping-info-768x527.webp 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" \/><figcaption class=\"wp-block-image__caption\">\u5165\u529b\u753b\u9762\u306eGA4\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u306f add_shipping_info\u3001\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc\u306f virtualPageView\uff08\/cart\/checkout\uff09\u3002\u300ce\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u300d\u306f\u3001\u304b\u3054\u843d\u3061\u7387\u3092\u898b\u308b\u3060\u3051\u306a\u3089\u30aa\u30d5\u3067\u304b\u307e\u308f\u306a\u3044<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-05-tag-checkout-confirm.webp\" alt=\"GTM\u30bf\u30b0\u8a2d\u5b9a\u753b\u9762\u3002GA4\u30a4\u30d9\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u540d checkout_confirm\u3001\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc \u8cfc\u5165\u78ba\u8a8d\u753b\u9762\uff08\/cart\/checkout-confirm\uff09\" class=\"wp-image-88\" width=\"1256\" height=\"870\" srcset=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-05-tag-checkout-confirm.webp 1256w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-05-tag-checkout-confirm-300x208.webp 300w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-05-tag-checkout-confirm-1024x709.webp 1024w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-05-tag-checkout-confirm-768x532.webp 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" \/><figcaption class=\"wp-block-image__caption\">\u6ce8\u6587\u78ba\u8a8d\u753b\u9762\u306e\u30bf\u30b0\u3002\u8a72\u5f53\u3059\u308b\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u304c\u7121\u3044\u306e\u3067\u3001\u72ec\u81ea\u306e checkout_confirm \u3092\u4f7f\u3046<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-06-tag-checkout-complete.webp\" alt=\"GTM\u30bf\u30b0\u8a2d\u5b9a\u753b\u9762\u3002GA4\u30a4\u30d9\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u540d checkout_complete\u3001\u914d\u4fe1\u30c8\u30ea\u30ac\u30fc \u8cfc\u5165\u5b8c\u4e86\u753b\u9762\uff08\/cart\/checkout-complete\uff09\" class=\"wp-image-89\" width=\"1256\" height=\"880\" srcset=\"https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-06-tag-checkout-complete.webp 1256w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-06-tag-checkout-complete-300x210.webp 300w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-06-tag-checkout-complete-1024x717.webp 1024w, https:\/\/nonchisfashion.com\/apps\/note\/wp-content\/uploads\/2026\/09\/colorme-gtm-cart-06-tag-checkout-complete-768x538.webp 768w\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" \/><figcaption class=\"wp-block-image__caption\">\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u306e\u30bf\u30b0\u3002\u6a19\u6e96\u306ee\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\u3068\u4f75\u7528\u3059\u308b\u306a\u3089\u3001purchase \u3067\u306f\u306a\u304f checkout_complete \u306e\u3088\u3046\u306a\u5225\u540d\u306b\u3057\u3066\u4e8c\u91cd\u8a08\u6e2c\u3092\u907f\u3051\u308b<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u306f\u3001\u540c\u3058\u30b3\u30f3\u30c6\u30ca\u306b\u300cGoogle \u30bf\u30b0\u300d\uff08\u6e2c\u5b9aID\u3092\u8a2d\u5b9a\u3059\u308b\u571f\u53f0\u306e\u30bf\u30b0\uff09\u304c1\u672c\u5fc5\u8981\u306b\u306a\u308b\u3002\u307e\u3060\u7121\u3051\u308c\u3070\u3001\u30bf\u30b0\u306e\u7a2e\u985e\u300cGoogle \u30bf\u30b0\u300d\u3067\u4f5c\u308a\u3001\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3067\u914d\u4fe1\u3057\u3066\u304a\u304f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8c\u91cd\u8a08\u6e2c\u306b\u6c17\u3092\u3064\u3051\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3067\u306b\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u300cGoogle Analytics e\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\u300d\u3067GA4\u3092\u5165\u308c\u3066\u3044\u308b\u5834\u5408\u3001<strong>purchase \u306f\u305d\u3061\u3089\u304b\u3089\u65e2\u306b\u9001\u3089\u308c\u3066\u3044\u308b<\/strong>\u3002GTM\u304b\u3089\u3082 purchase \u3092\u9001\u308b\u3068\u8cfc\u5165\u304c2\u56de\u6570\u3048\u3089\u308c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u304a\u304b\u3057\u304f\u306a\u308b\u3002\u6a19\u6e96\u8a2d\u5b9a\u3092\u4f7f\u3063\u3066\u3044\u308b\u306a\u3089\u3001GTM\u5074\u306e\u5b8c\u4e86\u753b\u9762\u306e\u30a4\u30d9\u30f3\u30c8\u306f checkout_complete \u306e\u3088\u3046\u306a\u5225\u540d\u306b\u3059\u308b\u304b\u3001\u305d\u3082\u305d\u3082\u4f5c\u3089\u305a\u306b\u65e2\u5b58\u306e purchase \u3092\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u7d42\u30b9\u30c6\u30c3\u30d7\u306b\u4f7f\u3048\u3070\u3088\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u3058\u7406\u7531\u3067\u3001GTM\u306e\u300cGoogle \u30bf\u30b0\u300d\u304c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u9001\u308b\u3068 page_view \u3082\u4e8c\u91cd\u306b\u306a\u308b\u3002\u6a19\u6e96\u8a2d\u5b9a\u3068\u4f75\u7528\u3059\u308b\u3068\u304d\u306f\u3001Google \u30bf\u30b0\u306e\u69cb\u6210\u8a2d\u5b9a\u3067 send_page_view \u3092 false \u306b\u3057\u3066\u304a\u304f\u3068\u3001GTM\u5074\u306f\u30a4\u30d9\u30f3\u30c8\u9001\u4fe1\u5c02\u7528\u306b\u306a\u3063\u3066\u885d\u7a81\u3057\u306a\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4. \u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u52d5\u304d\u3092\u78ba\u304b\u3081\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u516c\u958b\u3059\u308b\u524d\u306b\u3001GTM\u53f3\u4e0a\u306e\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u304b\u3089\u81ea\u5206\u306e\u30b7\u30e7\u30c3\u30d7\u306eURL\u3092\u958b\u304f\u3002\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u3066\u3001\u5165\u529b\u753b\u9762\u3001\u78ba\u8a8d\u753b\u9762\u3078\u3068\u9032\u307f\u306a\u304c\u3089\u3001\u30c7\u30d0\u30c3\u30b0\u753b\u9762\u306e\u300cTags Fired\u300d\u306b4\u672c\u306e\u30bf\u30b0\u304c\u9806\u756a\u306b\u51fa\u3066\u304f\u308b\u304b\u3092\u898b\u308b\u3002\u5165\u529b\u753b\u9762\u3068\u78ba\u8a8d\u753b\u9762\u3067 virtualPageView \u306e\u30a4\u30d9\u30f3\u30c8\u304c\u4e26\u3093\u3067\u3044\u308c\u3070\u3001\u5207\u308a\u66ff\u308f\u308a\u304c\u6b63\u3057\u304f\u62fe\u3048\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA4\u5074\u306f\u300c\u7ba1\u7406\u300d\u2192\u300cDebugView\u300d\u3067\u3001\u540c\u3058\u30a4\u30d9\u30f3\u30c8\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5c4a\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\u3053\u3053\u307e\u3067\u898b\u3048\u305f\u3089GTM\u3092\u300c\u516c\u958b\u300d\u3059\u308b\u3002\u30c6\u30b9\u30c8\u6ce8\u6587\u3092\u3059\u308b\u306a\u3089\u3001\u6700\u5f8c\u307e\u3067\u9032\u3081\u3066 purchase \u306e\u91cd\u8907\u304c\u7121\u3044\u304b\u3082\u540c\u6642\u306b\u898b\u3066\u304a\u304f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5. GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u304b\u3054\u843d\u3061\u3092\u898b\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u304c\u6e9c\u307e\u3063\u305f\u3089\u3001GA4\u306e\u300c\u63a2\u7d22\u300d\u2192\u300c\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u958b\u304d\u3001\u30b9\u30c6\u30c3\u30d7\u3092\u6b21\u306e\u9806\u3067\u4e26\u3079\u308b\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>add_to_cart\uff08\u6a19\u6e96\u8a2d\u5b9a\u304b\u3089\u5c4a\u3044\u3066\u3044\u308b\u3082\u306e\uff09<\/li><li>begin_checkout<\/li><li>add_shipping_info<\/li><li>checkout_confirm<\/li><li>purchase<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u5404\u30b9\u30c6\u30c3\u30d7\u306e\u300c\u5b8c\u4e86\u7387\u300d\u3068\u300c\u653e\u68c4\u7387\u300d\u304c\u4e26\u3076\u3002\u6700\u521d\u3068\u6700\u5f8c\u3092\u6bd4\u3079\u305f\u3082\u306e\u304c\u5168\u4f53\u306e\u304b\u3054\u843d\u3061\u7387\u3067\u3001<strong>\u9014\u4e2d\u3067\u3044\u3061\u3070\u3093\u653e\u68c4\u7387\u306e\u9ad8\u3044\u30b9\u30c6\u30c3\u30d7\u304c\u3001\u3044\u307e\u76f4\u3059\u3079\u304d\u5834\u6240<\/strong>\u3060\u3002\u65b0\u3057\u304f\u4f5c\u3063\u305f checkout_confirm \u306fGA4\u306b\u8a8d\u8b58\u3055\u308c\u308b\u307e\u30671\u65e5\u307b\u3069\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3001\u7fcc\u65e5\u4ee5\u964d\u306b\u898b\u308b\u3068\u3088\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u5b57\u304c\u51fa\u305f\u3089\u4f55\u3092\u3059\u308b\u304b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u6e2c\u306f\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u6253\u3061\u624b\u3092\u9078\u3076\u305f\u3081\u306e\u9053\u5177\u3067\u3042\u308b\u3002\u843d\u3061\u3066\u3044\u308b\u5834\u6240\u3054\u3068\u306b\u3001\u307e\u305a\u7591\u3046\u3079\u304d\u3053\u3068\u3092\u307e\u3068\u3081\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u30ab\u30fc\u30c8\u753b\u9762\u3067\u843d\u3061\u308b<\/strong>\uff1a\u9001\u6599\u304c\u521d\u3081\u3066\u898b\u3048\u308b\u77ac\u9593\u3002\u9001\u6599\u7121\u6599\u30e9\u30a4\u30f3\u306e\u8868\u793a\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306e\u9001\u6599\u660e\u8a18\u3001\u307e\u3068\u3081\u8cb7\u3044\u306e\u63d0\u6848\u3092\u8003\u3048\u308b<\/li><li><strong>\u5165\u529b\u753b\u9762\u3067\u843d\u3061\u308b<\/strong>\uff1a\u4f4f\u6240\u3084\u652f\u6255\u3044\u65b9\u6cd5\u306e\u5165\u529b\u8ca0\u8377\u3002Amazon Pay\u306a\u3069\u306eID\u6c7a\u6e08\u3092\u6709\u52b9\u306b\u3057\u3066\u5165\u529b\u3092\u98db\u3070\u305b\u308b\u3088\u3046\u306b\u3059\u308b\u3001\u652f\u6255\u3044\u65b9\u6cd5\u306e\u9078\u629e\u80a2\u3092\u898b\u76f4\u3059<\/li><li><strong>\u78ba\u8a8d\u753b\u9762\u3067\u843d\u3061\u308b<\/strong>\uff1a\u6700\u5f8c\u306e\u305f\u3081\u3089\u3044\u3002\u8fd4\u54c1\u30fb\u4ea4\u63db\u306e\u6848\u5185\u3001\u304a\u5c4a\u3051\u65e5\u306e\u76ee\u5b89\u3001\u554f\u3044\u5408\u308f\u305b\u5148\u304c\u78ba\u8a8d\u753b\u9762\u304b\u3089\u898b\u3048\u308b\u304b\u3092\u70b9\u691c\u3059\u308b<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6253\u3061\u624b\u3092\u4e00\u3064\u5165\u308c\u305f\u3089\u3001\u540c\u3058\u30d5\u30a1\u30cd\u30eb\u3092\u7fcc\u6708\u307e\u305f\u898b\u308b\u3002\u653e\u68c4\u7387\u304c\u52d5\u3044\u305f\u304b\u3069\u3046\u304b\u3067\u3001\u305d\u306e\u6253\u3061\u624b\u304c\u52b9\u3044\u305f\u304b\u3092\u5224\u65ad\u3067\u304d\u308b\u3002\u3053\u308c\u304c\u300c\u304b\u3054\u843d\u3061\u7387\u3092\u6e2c\u308b\u300d\u3053\u3068\u306e\u672c\u5f53\u306e\u4fa1\u5024\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u30af\u30a4\u30c3\u30af\u30ab\u30fc\u30c8\u30a4\u30f3<\/strong>\uff08\u5546\u54c1\u4e00\u89a7\u304b\u3089\u76f4\u63a5\u30ab\u30fc\u30c8\u306b\u5165\u308c\u308b\u6a5f\u80fd\uff09\u3092\u4f7f\u3063\u3066\u3044\u308b\u30b7\u30e7\u30c3\u30d7\u3067\u306e\u52d5\u4f5c\u306f\u3001\u3053\u306e\u8a18\u4e8b\u306e\u624b\u9806\u3067\u306f\u672a\u691c\u8a3c\u3002\u30ab\u30fc\u30c8\u3078\u306e\u5165\u308a\u65b9\u304c\u5909\u308f\u308b\u305f\u3081\u3001\/cart\/ \u306e\u30c8\u30ea\u30ac\u30fc\u304c\u671f\u5f85\u3069\u304a\u308a\u306b\u52d5\u304f\u304b\u3092\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u5fc5\u305a\u78ba\u304b\u3081\u308b<\/li><li>\u30bf\u30b0\u7ba1\u7406 for GTM \u306f\u3001\u8a2d\u7f6e\u3057\u305f\u30bf\u30b0\u306e\u52d5\u4f5c\u3092\u3059\u3079\u3066\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002GTM\u3067\u7d44\u3093\u3060\u5185\u5bb9\u306e\u8cac\u4efb\u306f\u30b7\u30e7\u30c3\u30d7\u5074\u306b\u3042\u308b<\/li><li>2025\u5e747\u670828\u65e5\u3088\u308a\u524d\u306b\u30a2\u30d7\u30ea\u3092\u8ffd\u52a0\u3057\u3066\u3044\u305f\u5834\u5408\u3001JSON\u306b\u5165\u3063\u3066\u3044\u308b\u30c8\u30ea\u30ac\u30fc\u540d\u304c\u300cnewcart_\u30ab\u30fc\u30c8\u753b\u9762\u300d\u306e\u3088\u3046\u306b\u65e7\u540d\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u306e\u8a18\u4e8b\u306e\u3088\u3046\u306b\u30c8\u30ea\u30ac\u30fc\u3092\u81ea\u4f5c\u3059\u308b\u306a\u3089\u5f71\u97ff\u306f\u306a\u3044<\/li><li>\u30a2\u30d7\u30ea\u3092\u524a\u9664\u3059\u308b\u3068\u3001\u914d\u4fe1\u3055\u308c\u3066\u3044\u305f\u30b3\u30f3\u30c6\u30ca\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3059\u3079\u3066\u5916\u308c\u308b\u3002\u518d\u8ffd\u52a0\u3059\u308b\u3068\u30b3\u30f3\u30c6\u30caID\u306f\u5f15\u304d\u7d99\u304c\u308c\u308b\u304c\u3001\u8a2d\u7f6e\u753b\u9762\u306e\u9078\u629e\u306f\u3059\u3079\u3066\u7121\u52b9\u306b\u623b\u308b\u306e\u3067\u3001\u3082\u3046\u4e00\u5ea6\u6709\u52b9\u306b\u3059\u308b<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u30ab\u30fc\u30c8\u753b\u9762\u306f\u3075\u3064\u3046\u30bf\u30b0\u304c\u7f6e\u3051\u306a\u3044\u3002\u30bf\u30b0\u7ba1\u7406 for GTM \u3092\u4f7f\u3048\u3070GTM\u304c\u305d\u3053\u307e\u3067\u5c4a\u304d\u3001\u30ab\u30fc\u30c8\u306e4\u753b\u9762\u305d\u308c\u305e\u308c\u306bGA4\u30a4\u30d9\u30f3\u30c8\u3092\u6253\u3066\u308b\u3002\u9014\u4e2d\u306e\u753b\u9762\u306f\u30da\u30fc\u30b8\u304c\u5207\u308a\u66ff\u308f\u3089\u306a\u3044\u306e\u3067\u3001virtualPageView \u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3067\u62fe\u3046\u3002\u6a19\u6e96\u8a2d\u5b9a\u3068\u4f75\u7528\u3059\u308b\u306a\u3089 purchase \u306e\u4e8c\u91cd\u9001\u4fe1\u3092\u907f\u3051\u308b\u3002\u3053\u306e4\u70b9\u3092\u62bc\u3055\u3048\u308c\u3070\u3001\u300c\u3069\u3053\u3067\u843d\u3061\u3066\u3044\u308b\u304b\u300d\u304c\u898b\u3048\u308b\u72b6\u614b\u306f\u4f5c\u308c\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5b57\u304c\u898b\u3048\u308b\u3068\u3001\u9001\u6599\u306e\u898b\u305b\u65b9\u3092\u5909\u3048\u308b\u3079\u304d\u304b\u3001\u6c7a\u6e08\u3092\u5897\u3084\u3059\u3079\u304d\u304b\u306e\u8b70\u8ad6\u304c\u3001\u52d8\u3067\u306f\u306a\u304f\u4e8b\u5b9f\u304b\u3089\u59cb\u3081\u3089\u308c\u308b\u3002\u30ab\u30fc\u30c8\u306e\u5411\u3053\u3046\u5074\u3092\u4e00\u5ea6\u306e\u305e\u3044\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/app.shop-pro.jp\/apps\/633\">\u30bf\u30b0\u7ba1\u7406 for GTM\uff08\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7 \u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\uff09<\/a><\/li><li><a href=\"https:\/\/help.shop-pro.jp\/hc\/ja\/articles\/10839077122963\">\u3010\u30bf\u30b0\u7ba1\u7406 for GTM(\u30a2\u30d7\u30ea)\u3011\uff08\u30d8\u30eb\u30d7\uff09<\/a><\/li><li><a href=\"https:\/\/help.shop-pro.jp\/hc\/ja\/articles\/11647629234579\">JSON\u30d5\u30a1\u30a4\u30eb\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\uff08\u30d8\u30eb\u30d7\uff09<\/a><\/li><li><a href=\"https:\/\/help.shop-pro.jp\/hc\/ja\/articles\/11647928271763\">JSON\u30d5\u30a1\u30a4\u30eb\u3067\u5229\u7528\u3067\u304d\u308b\u30c8\u30ea\u30ac\u30fc\u3068\u5909\u6570\uff08\u30d8\u30eb\u30d7\uff09<\/a><\/li><li><a href=\"https:\/\/help.shop-pro.jp\/hc\/ja\/articles\/11648097880211\">\u8a2d\u7f6e\u8a2d\u5b9a\u306e\u9078\u629e\u9805\u76ee\u3068\u914d\u4fe1\u3055\u308c\u308b\u753b\u9762\u306b\u3064\u3044\u3066\uff08\u30d8\u30eb\u30d7\uff09<\/a><\/li><li><a href=\"https:\/\/help.shop-pro.jp\/hc\/ja\/articles\/360062480954\">Google Analytics(GA4) e\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\u306e\u65b9\u6cd5\uff08\u30d8\u30eb\u30d7\uff09<\/a><\/li><li><a href=\"https:\/\/help.shop-pro.jp\/hc\/ja\/articles\/360051831593\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc(GTM)\u306f\u5229\u7528\u3067\u304d\u307e\u3059\u304b\uff1f\uff08\u30d8\u30eb\u30d7\uff09<\/a><\/li><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja\">GA4 \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff08Google\u516c\u5f0f\uff09<\/a><\/li><\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30ab\u30e9\u30fc\u30df\u30fc\u30b7\u30e7\u30c3\u30d7\u306e\u6a19\u6e96GA4\u8a2d\u5b9a\u3067\u306f\u300c\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u300d\u3068\u300c\u8cb7\u3063\u305f\u300d\u306e\u9593\u304c\u7a7a\u767d\u306e\u307e\u307e\u3002\u30d7\u30ec\u30df\u30a2\u30e0\u30d7\u30e9\u30f3\u5411\u3051\u30a2\u30d7\u30ea\u300c\u30bf\u30b0\u7ba1\u7406 for GTM\u300d\u3067Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u30ab\u30fc\u30c8\u753b\u9762\u307e\u3067\u5c4a\u3051\u30014\u3064\u306e\u753b\u9762\u305d\u308c\u305e\u308c\u306bGA4\u30a4\u30d9\u30f3\u30c8\u3092\u6253\u3063\u3066\u3001\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3092\u30d5\u30a1\u30cd\u30eb\u3067\u898b\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u624b\u9806\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-site-operation"],"_links":{"self":[{"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":1,"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":90,"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/posts\/83\/revisions\/90"}],"wp:attachment":[{"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nonchisfashion.com\/apps\/note\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}